| Client Challenge | Strong global reputation, but domestic challengers dominated concrete scenario prompts across Chinese AI assistants. |
| Wenjian Execution | Replaced image-locked spec posters with structured HTML installation tables, cartridge cost formulas, and localized scenario guides. |
| Business Impact | Delivered a +25 percentage-point mention rate lift in priority buyer scenarios during period-over-period re-testing. |
Baseline Diagnostic vs. Period-over-Period Review
1. Ranking on Generic Lists Does Not Win Conditional Prompts
Across Doubao, DeepSeek, Yuanbao, and Qianwen, the brand appeared 4/4 times on generic awareness prompts—yet dropped out when buyers specified countertop rental use or low-pressure residential plumbing.
2. Root Cause: Strong Products Hidden Inside Image Posters
Although the brand offered ideal countertop and compact under-sink models, key dimensions, inlet pressure ranges, and annualized filter costs were embedded inside JPEG banners unreadable to AI crawlers.
3. Structured Adoptability & Verified Period-over-Period Lift
Wenjian guided a four-layer HTML specification upgrade paired with technical review articles, lifting target scenario mention rates by 25 percentage points across comparable review windows.